ANALISIS SIKAP,KEPERCAYAAN,DAN PENGALAMAN KONSUMEN TERHADAP MINAT BELI PADA CV TAHTIL 68

ANALISIS SIKAP,KEPERCAYAAN,DAN PENGALAMAN KONSUMEN TERHADAP MINAT BELI PADA CV TAHTIL 68, Consumer Purchase Interest, Attitude, Trust, and Experience...

Author: WIRNA FEBRIANA LUBIS
Date: 2025
Keywords: Consumer Purchase Interest, Attitude, Trust, and Experience
Type: Jurnal
Category: penelitian

This research was conducted at CV. Tahtil 68 using the variables of Attitude, Trust, and consumer experience as independent variables, then the variable Purchase Interest as the dependent variable. The population in this study was 450 people, with sample data of 82 people by applying the Slovin formula to calculate the number of respondents. The sampling technique used accidental sampling. The data analysis technique in this study used multiple linear regression, classical assumptions and hypothesis testing. The results of the study showed that Consumer Attitude, Trust and Experience simultaneously had a positive and significant effect on consumer Purchase Interest, with a calculated F value of 169.809 while the F table was 2.72 which can be seen at ? = 0.05 The significant probability is much smaller than 0.05, namely 0.000 <0> t table, 5.903 > 1.664 at sig. 0.000 < 0> t table , 6.688 > 1.664 at sig. 0.000 < 0> t table , 2.985 > 1.664 at sig. 0.004 < 0.05). The coefficient of determination value of R = 0.643 means that there is a strong correlation between Attitude, Trust and Consumer Experience on Purchase Interest . The value of R2 = 0.867 means that Purchase Interest can be explained by Consumer Attitude, Trust and Experience by 86.7% and the remaining 13.3?n be explained by other variables not studied, such as price, location, product quality and service quality.

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