Menentukan Lokasi Terbaik untuk Cabang Baru Ritel dengan Metode Weighted Aggregated Sum Product Assessment

Menentukan Lokasi Terbaik untuk Cabang Baru Ritel dengan Metode Weighted Aggregated Sum Product Assessment, Location Determination, Retail New Branch, WASPAS...

Author: ALDY
Date: 2025
Keywords: Location Determination, Retail New Branch, WASPAS
Type: Jurnal
Category: penelitian

Determining a strategic location for the opening of a new branch is an important decision in the development of the retail business. Choosing the right location can increase competitiveness and business success, while choosing the right one can pose a risk of loss. This article aims to evaluate and determine the best location for a new retail branch using the Weighted Aggregated Sum Product Assessment (WASPAS) method. The WASPAS method was chosen because of its ability to combine two multi-criteria approaches, namely the Weighted Sum Model (WSM) and the Weighted Product Model (WPM), which allows for a more comprehensive assessment of various location determinants, such as demographics, accessibility, operational costs, and market potential. Through a case study conducted on a company, the results of this study show that the WASPAS method can provide accurate and reliable recommendations in determining the best location for a new branch. The resulting recommendations are expected to support better strategic decision-making in the development of retail networks.

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