PENGARUH PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA UMKM KECAMATAN MEDAN SELAYANG

PENGARUH PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA UMKM KECAMATAN MEDAN SELAYANG, Service, Customer Satisfaction, Customer Loyalty, MSMEs....

Author: ADAM SARIFUDIN
Date: 2024
Keywords: Service, Customer Satisfaction, Customer Loyalty, MSMEs.
Type: Jurnal
Category: penelitian

This study aims to analyse the effect of service and customer satisfaction on customer loyalty. The object of research is MSMEs in Medan Selayang District. This type of research is descriptive research with a quantitative approach. The research method is multiple linear regression analysis. The sample in this study were 98 respondents. The results showed that simultaneously service and customer satisfaction had an effect on customer loyalty. While partially service has a significant positive effect on customer loyalty. Customer satisfaction has a significant positive effect on loyalty. Construbis the influence of these variables is 38.8%.

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