Analisis Dampak Kredibilitas Informasi, Kemudahan Penggunaan, dan Kualitas Layanan terhadap Keputusan Pendaftaran Online di Universitas Murni Teguh (PSDKU) Pematangsiantar

Analisis Dampak Kredibilitas Informasi, Kemudahan Penggunaan, dan Kualitas Layanan terhadap Keputusan Pendaftaran Online di Universitas Murni Teguh (PSDKU) Pematangsiantar, Ease of Information, Service Quality, Web Site Use, Voting Decision...

Author: MILTON SITUMORANG
Date: 2025
Keywords: Ease of Information, Service Quality, Web Site Use, Voting Decision
Type: Jurnal
Category: penelitian

This study aims to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University and to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University mediated by the use of web sites. The population of this study was 227 respondents and with the slovin formula, a sample of 145 respondents was obtained. This research was processed with SEM PLS. From the results of the study, it was found that the ease of information had a positive and significant effect on the use of the web site to choose a pure and firm university in Pematang Siantar. The quality of service has a positive and significant effect on the use of the web site to choose a pure and firm university in Pematang Siantar. The use of web sites has a positive and significant effect on the decision to choose a pure and firm university in Pematang Siantar. The ease of information has a positive and significant effect on the decision to choose a pure and firm university Pematang Siantar. The quality of service has a positive and significant effect on the decision to choose a pure and firm university Pematang Siantar. Ease of information is influential positif dan signifikan on the decision to choose Pematang Siantar Teguh Teguh University mediated by the use of web site The quality of service has a positive and significant effect on the decision to choose Pematang Siantar Teguh University mediated by the use of web site.

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