Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Ayam Penyet Sambel Pecak Kak Juli

Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Ayam Penyet Sambel Pecak Kak Juli, Product Quality, Price, Service Quality, Customer Satisfaction...

Author: PINKAN MAHARDIKA
Date: 2024
Keywords: Product Quality, Price, Service Quality, Customer Satisfaction
Type: Jurnal
Category: penelitian

This study aims to find out and analyze the influence of Product Quality, Price and Service Quality on Customer Satisfaction. The location of the research was carried out at Ayam Penyet Sambel Pecak Kak Juli. The sample in this study was 85 people. The analysis method in this study is multiple linear regression analysis and processed with the help of SPSS v. 25. The results of the study showed that there was a significant influence between Product Quality and Customer Satisfaction in Chicken Penyet Sambel Pecak Kak Juli. There is a significant influence between Price on Customer Satisfaction in Chicken Penyet Sambel Pecak Kak Juli. There was no significant influence between Service Quality and Customer Satisfaction at Chicken Penyet Sambel Pecak Kak Juli. Meanwhile, simultaneously Product Quality, Price and Service Quality simultaneously have a significant effect on Customer Satisfaction at Chicken Penyet Sambel Pecak Kak July. The contribution of the influence of these variables is 30.2%.

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