PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KLAIMEN TERHADAP CITRA PERUSAHAAN PT JASA RAHARJA CABANG SUMATERA UTARA

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KLAIMEN TERHADAP CITRA PERUSAHAAN PT JASA RAHARJA CABANG SUMATERA UTARA, Service Quality, Claimant Satisfaction and Company Image...

Author: NAIMI YUMNA SINURAT
Date: 2024
Keywords: Service Quality, Claimant Satisfaction and Company Image
Type: Jurnal
Category: penelitian

The research analysis aims to determine whether service quality partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Whether claimant satisfaction partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Whether service quality and claimant satisfaction simultaneously have a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. The data analysis technique used is the associative quantitative research method with the help of the SPSS program. This study uses multiple linear regression. The sample in this study was 82 respondents. Primary data collection using a questionnaire. The results of the study indicate that service quality partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Claimant satisfaction partially has a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch. Service quality and claimant satisfaction simultaneously have a positive and significant effect on the corporate image of PT Jasa Raharja, North Sumatra Branch.

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