Pengaruh Kualitas Produk dan Promosi Melalui Media Sosial Facebook Terhadap Keputusan Pembelian Pada Toko Hijab Fashion Dyah (Studi Kasus Pada warga Kampung Merdeka Barat 2)

Pengaruh Kualitas Produk dan Promosi Melalui Media Sosial Facebook Terhadap Keputusan Pembelian Pada Toko Hijab Fashion Dyah (Studi Kasus Pada warga Kampung Merdeka Barat 2), Product Quality, Social Media Promotion and Purchasing Decisions...

Author: Putri Suci Rahayu
Date: 2024
Keywords: Product Quality, Social Media Promotion and Purchasing Decisions
Type: Jurnal
Category: penelitian

This research was conducted to measure purchasing decisions through the independent variables Product Quality and Social Media Promotion using quantitative research methods. Researchers created and distributed questionnaires to 84 customer respondents who bought hijabs at the Dyah Fashion Hijab Shop . The analysis techniques used are Validity Test, Reliability Test, Normality Test, Histogram Normality Test, Heterocedasticity Test, Multiple Linear Regression Test, Partial Test (t Test), Simultaneous Test (F Test), and Determination Test (R Test), PP Test Plots. The results of descriptive analysis which categorizes all independent variables as good, namely that there is a positive and significant influence of Product Quality and Social Media Promotion on Purchasing Decisions using calculated F 91.518 > F table 3.109 at the 5% significance level

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