Pengaruh Online Customer Reiew dan Harta Terhadap Minat Beli Konsumen Pada Marketplace Shopee ( Studi Kasus Pada Gen Z Customer Scarlett Whitening Official Kota Medan)

Pengaruh Online Customer Reiew dan Harta Terhadap Minat Beli Konsumen Pada Marketplace Shopee ( Studi Kasus Pada Gen Z Customer Scarlett Whitening Official Kota Medan), OnlineCustomerReviews,Price,PurchaseInterest...

Author: NUR ATHIFAH
Date: 2024
Keywords: OnlineCustomerReviews,Price,PurchaseInterest
Type: Jurnal
Category: penelitian

This research uses quantitative methods to measure buying interest by measuring the independent variables Online Customer Review and Price. Researchers created and distributed questionnaires to 101 Gen Z respondents from Medan Citywho used the Shopee application. The results of descriptive analysiswhichareclassifiedasgoodfor all independent variables show thatonline customerreviews and price have a positive and significant influence on purchasing preferences with Fcount 143.949 >Ftable3.09atasignificance levelof5%.

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