Analisis Kualitas Produk, Harga dan Kepercayaan Terhadap Kepuasan Konsumen di Gunawan Perabot Langkat

Analisis Kualitas Produk, Harga dan Kepercayaan Terhadap Kepuasan Konsumen di Gunawan Perabot Langkat, Product Quality, Price, Trust, Consumer Satisfaction...

Author: EMA TANTI YANI SIHOMBING
Date: 2024
Keywords: Product Quality, Price, Trust, Consumer Satisfaction
Type: Jurnal
Category: penelitian

This study aims to analyze the influence of product quality, price and trust on consumer satisfaction in Gunawan Furniture, Langkat Regency. The research is a quantitative research using data processing with SPSS version 22. In this study, a population of 180 respondents was used, then using the Slovin formula, a sample of 64 respondents was obtained. The data sources used are primary data and secondary data. The data collection technique uses questionnaires, observations, and interviews. The data analysis techniques are multiple linear regression, classical assumption test and hypothesis test. The results of the study show that product quality partially has a positive and significant effect on consumer satisfaction in Gunawan Furniture. Price partially has a positive and significant effect on consumer satisfaction at Gunawan Furniture. Trust partially has a positive and significant effect on consumer satisfaction in Gunawan Furniture. Product quality, price and trust simultaneously have a positive and significant effect on consumer satisfaction at Gunawan Furniture. There was a strong correlation between product quality, price, and trust on customer satisfaction of 46.8% and the remaining 53.2% could be explained by other variables that were not researched such as emotional factors, promotions, and services.

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