Pengaruh Analisis Privasi, Keamanan Dan Kepercayaan Terhadap Keputusan Pembelian Online Di Blibli (Studi Kasus Pada Mahasiswa Universitas Pembangunan Pancabudi Medan)

Pengaruh Analisis Privasi, Keamanan Dan Kepercayaan Terhadap Keputusan Pembelian Online Di Blibli (Studi Kasus Pada Mahasiswa Universitas Pembangunan Pancabudi Medan), Privacy, Security, Trust and Purchasing Decisions....

Author: ANNISA AFRIYANTI
Date: 2023
Keywords: Privacy, Security, Trust and Purchasing Decisions.
Type: Jurnal
Category: penelitian

This study was conducted on students enrolled in the Management Study Program at Panca Budi Medan Development University on Friday and Saturday. The study aimed to investigate the impact of privacy, security, and trust on the choice to make online purchases using the BliBli application. The study population consisted of 431 respondents, and the Slovin technique was employed to establish a sample size of 81 respondents. This study employed a descriptive methodology with a quantitative approach. The data was analyzed using the SPSS version 25 software, utilizing a multiple linear regression analysis model. The data source utilized primary data obtained directly from respondents. The findings indicated that a moderate level of privacy had a favorable and statistically significant impact on consumers' choices to make purchases. Security exerts a favorable and substantial impact on purchasing decisions. Trust has a favorable, albeit statistically insignificant impact on purchasing decisions. The variables of privacy, security, and trust have a simultaneous and substantial impact on purchasing decisions. The independent variable accounted for 42.3% of the overall influence, whereas the remaining portion was attributed to other variables that were not examined in this study.

Files:
Tidak ada data !

Collections:
Digital Library UNPAB